Live on Purpose

Skills: Art Direction, Print Design
Client: Spring Arbor University

A direct mail variable data match design created to appeal to potential undergraduate students, based on gender and academic preferences.

This is a large collection of materials for Spring Arbor University’s current LIVE ON PURPOSE campaign. The Marketing and Communications office is responsible for creating and distributing all enrollment-based marketing for undergraduate, graduate and professional studies. Not all of the above pieces were designed by myself, but as lead designer in the department, I had a substantial part in the direction and approval of the designs.

A collection of Graduate and Professional enrollment-based materials distributed by the Marketing and Communications dept. and created and/or directed by myself.

All photography by Brandon McCarroll